VLISCO is the only brand in the world creating authentic DUTCH WAX fabrics and is recognizable for its unique design, colours and WAX CRAQUELÉ.
The Hommage à l’Art collection honours Vlisco’s art by placing our iconic drawings in the spotlight. This theme evolves from this year’s focus on craftsmanship. Vlisco’s fabrics are known for their expressive drawings and this is just one of the things that make their brand so unique and beloved by their consumers.
This collection pays tribute to Vlisco’s drawings in a number of ways. From the feminine florals that draw on our batik heritage to modern hand-drawn abstract designs, the collection features a wide range of icons. For the first time, some of the drawings have been printed using different techniques, so that the same design is repeated in Java and Wax-block fabrics.
Various heritage drawings were also reinterpreted to give their stories a podium. These heritage drawings inspired their designers to create new fabric designs, using an amalgam of famous Vlisco icons literally placed on a pedestal. In a celebration the designers created a new fabric design by literally placing a number of famous Vlisco figures on a pedestal. Some of these symbols will be instantly recognizable to many of Vlisco’s fans, such as the Hand, the Snail, the Eyes, the Record, the Jumping Horse and the Fan.
And as always Vlisco presents an amazing campaign…the exposed experience of a photoshoot done with such glamour. The silhouettes created are also high class and makes you wonder why Vlisco do not sell designs as well as cloth…mmmh…maybe now they will.
Check out their campaign and lookbook pics below and do share your thoughts with us.
All images from the vlisco look book.
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